Digital credentials are a great way to establish your company as an authority in your industry. They can also help you get better rankings on Google and other search engines. Many people think digital credentials are strictly for large corporations, but this is far from true. Small businesses can benefit just as much from digital credentials as large ones, but only if they know how to use them effectively. Read on to learn how to make the most of your digital credentials, so they directly lead to more business leads!
Social Media Badges
If you have a public social media account, it will be easy to get social media badges. They are small icons that say something about your business, like "I'm an active member of Twitter" or "My Company is on LinkedIn." You can place these badges on your website or blog posts so that people can see them.
They show what networks you're active on and where they can find you if they want to connect with you or learn more about your services.
The Google Partner badge is a way to show that your business is a Google partner. It's free to apply for, so there's no reason not to try it out! The badge can be used on your website, in email signatures and social media posts, at events and conferences—anywhere you want. With the badge, you gain access to Google's resources and tools for small businesses, such as online training programs and an online community where you can connect with other partners.
An SSL badge is a visual indicator that an independent company has verified your website's security, indicating that it's safe to use.
When customers see an SSL badge on your site, they know you've taken the extra step of protecting their personal information and keeping their data safe. This is especially important for businesses with sensitive customer information like shopping carts or billing address forms.
But what does this mean for your business? It means more conversions and more leads! The higher your SSL rating, the better your chance of increasing sales because customers trust you enough to enter their information without hesitation.
Badges from Platform Partners
You can also add badges from platform partners to your website, social media, and email marketing. Badges are a great way to show off your expertise, promote yourself and build your reputation. They can help increase trust with prospects by letting them know that an independent third party has vetted you.
The most successful businesses have a long list of case studies showing how they helped other companies solve their problems and succeed.
Case studies can be used in your marketing materials to showcase how you have helped other businesses, or even better, in the form of an eBook that you give away at events or conferences.
Awards are an important and often overlooked part of the digital credentialing ecosystem. They're a great way to show off your company's achievements, but they can also help you attract new customers by building credibility. You can use awards in your marketing and advertising so that people know what you've accomplished.
There are different types of awards: some focus on design, others on technology or business practices. If you're looking for an award to add to your digital portfolio, choose one that speaks specifically about the area where your business excels.
For example, if your team is known for its work with clients at risk of homelessness or other vulnerable populations, consider choosing a design award that focuses on serving these individuals and their needs— including members from these groups in the jury process when reviewing submissions.
It's up to each company how much emphasis they want to place on their digital credentials (and whether any given type counts), but there is no denying that all three types have value in helping businesses stand out from their competitors while attracting potential customers who need what they have available today or tomorrow."
Customer reviews are a great way to show off your work. Reviews help you get more leads and increase traffic and conversion rates. Customer reviews can help build trust by showing off your reputation and experience in the business world.
If you have an online store or any other business, it's important that you have customer reviews, so people know what they're getting into when buying from you. Your customers can tell others about their experiences with your product or service by leaving a review on either Google My Business or Facebook Pages. You should also create opportunities for them to leave feedback about their experience when they buy from you online through email forms embedded on every page of your website (or privately).
Present your Credentials to Increase the Confidence of Potential Customers
If you have a website or blog and want to show off your expertise in digital marketing, then a digital badge is probably your best bet. Its simplicity means that it won’t take much time to create, but the bonus is that it will look great when people see it on your site or social media profile!
If you're looking to get ahead of your competitors, it might be time to put more work into your online presence.